I help business owners with technology, data, and creative. I launch online stores and services and manage teams of specialists to find and retain good customers.

I also run a non-commercial music entertainment channel featuring music I produce and pop culture video edits. I create audio, video, and graphic for clients, too.

Oct 2023–Present

Uninc. Creative House

@akmemusic on tiktok. 500 followers
non-commercial music entertainment

Sep 2018–Present

Independent Consulting

retained by clients to build web-based
solutions and creative

Product Manager for jewelry retailer

led eng and creative to launch an online sales channel

  • built a new online shop, redirected urls to preserve seo equity, and working with a growth marketer achieved
    return-on-ad-spend of 3.0
  • established customer persona and journey, style guide on use of typography and color, and led creative direction in
    copywriting and layout.

Product Manager for personal care retailer

led eng and data to build a customer-centric e-commerce
experience in men’s skincare

  • built data models that informed channel strategy leading to 30% lift in order value and 8% lift in new customers
  • led a team to build a new personal care shop that grew from zero to 4,000 usd in sales in two months

Aug 2014–Sep 2018

PwC Advisory

Second-largest professional services
network in the world.

Product Lead for healthcare mobile app

managed a team of engineers, designers, and content writers
for a 12.5M user health app.

  • chat with a doctor (two-thirds of 200 daily encounters resolved via chat service)
  • evisits (increased virtual interactions to over 52% of total encounters)
  • appointment scheduling (80% of scheduling is now through mobile channel)

Sep 2010–Jun 2014

Northwestern University

Economics Major. Business Institutions Minor.
Medill Integrated Marketing Certificate.

mail signal_cellular_alt location_on

Scroll to Top