I help business owners with technology, data, and creative. I launch online stores and services and manage teams of specialists to find and retain good customers.
I also run a non-commercial music entertainment channel featuring music I produce and pop culture video edits. I create audio, video, and graphic for clients, too.
Oct 2023–Present
Uninc. Creative House
@akmemusic on tiktok. 500 followers
non-commercial music entertainment
Sep 2018–Present
Independent Consulting
retained by clients to build web-based
solutions and creative
Product Manager for jewelry retailer
led eng and creative to launch an online sales channel
MORE
- built a new online shop, redirected urls to preserve seo equity, and working with a growth marketer achieved
return-on-ad-spend of 3.0 - established customer persona and journey, style guide on use of typography and color, and led creative direction in
copywriting and layout.
Product Manager for personal care retailer
led eng and data to build a customer-centric e-commerce
experience in men’s skincare
MORE
- built data models that informed channel strategy leading to 30% lift in order value and 8% lift in new customers
month-over-month - led a team to build a new personal care shop that grew from zero to 4,000 usd in sales in two months
Aug 2014–Sep 2018
PwC Advisory
Second-largest professional services
network in the world.
Product Lead for healthcare mobile app
managed a team of engineers, designers, and content writers
for a 12.5M user health app.
MORE
- chat with a doctor (two-thirds of 200 daily encounters resolved via chat service)
- evisits (increased virtual interactions to over 52% of total encounters)
- appointment scheduling (80% of scheduling is now through mobile channel)
Sep 2010–Jun 2014
Northwestern University
Economics Major. Business Institutions Minor.
Medill Integrated Marketing Certificate.